“We don’t predict the future – we build it together with you.”

“Blending warm professionalism with true long-termism. We believe in the power of brand, structure, and time.”
Xpeak is a growth consulting firm built around brand strategy. We immerse ourselves in your organization, help make critical decisions, and stand by your side in execution — empowering Chinese companies to build compounding global brand equity.

Mission & Vision

Empower China’s exporters to transform from “manufacturing output” to “brand output.”

“Your Growth Partner.” (您的全球增长伙伴)

The Founders

Neo Nie

Neo Nie (CEO)

Former Google Asia-Pacific Ads team lead. Specialties: AI trend forecasting, big-picture data strategy.
Cayla Wu

Cayla Wu (CMO)

11 years of digital marketing experience, managed $300M+ in ad spend. Specialties: growth architecture, hands-on campaign leadership, data-driven decision making.
Qunxia Ding

Qunxia Ding (COO)

16-year Huawei R&D and operations veteran. Specialties: process transformation, end-to-end IPD management implementation.

Neo Nie CEO

AI Marketing Strategy

Former Google Asia-Pacific Ads team lead. Specialties: AI trend forecasting, big-picture data strategy.

Cayla Wu CMO

AI Marketing Strategy

11 years of digital marketing experience, managed $300M+ in ad spend. Specialties: growth architecture, hands-on campaign leadership, data-driven decision making.

Qunxia Ding COO

AI Marketing Strategy

16-year Huawei R&D and operations veteran. Specialties: process transformation, end-to-end IPD management implementation.

Team Culture

Our Philosophy

We are a team of change-embracing explorers. We believe in working happily and living seriously.
EE (Cat)

EE (Cat)

Chief Cuddles Officer

Responsible for spreading team happiness.

Culture & Fun

We pride ourselves on a culture of curiosity, agility, and warmth – even our “chief pets” play a role in the office
Zheli (Dog)

Zheli (Dog)

Chief Healing Officer

Responsible for easing all anxieties.

(Interested in joining Xpeak? Visit our Careers page to learn more.)

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